A friend recently reached out to ask about mask productions on behalf of someone in the business. Halfway through the conversation, we realized that she was not talking about the hydrating sheet masks or face masks but rather, about protection masks (PPEs- like the N95 or three-ply dental masks) for COVID19! 

The word “mask” has exploded on search terms and in the media lately with what’s been going on with corona, so today, I want to talk about (sheet/ face) masks for (protective) masks! 

I’ve been in Seoul, Korea the last two months and EVERYONE has been wearing protection masks to shield their face, especially since we are past the lockdown phase here and a high percentage of people have returned (albeit slowly) to fairly normal lives.  The idea is to create an extra layer of barrier to prevent the spread of contamination- both from lowering the chance of passing and catching germs including coronavirus that travel through droplets. Earlier in the US, whether one should or should not wear masks was up for debate, but it’s becoming more commonplace across the cities. I’m sitting in a fairly well occupied cafe as I write this but the staff have been turning away anyone not wearing one of these masks.

While these masks serve as preventative equipment, there are unintended side effects that affect your skin. A few weeks into wearing these masks regularly, I started getting itchy on the areas where the mask touched my face, and soon enough, I started seeing a breakout right along the outline of the masks!

You’ve seen the pictures of healthcare workers who have had to wear tight fitting masks for long periods. They have sores, skin tears, indentations from wearing PPEs for hours. While it provides an extra layer of protection, wearing these tight masks will increase dryness, irritate sensitive skin, and can cause acne. Studies also show that this can increase risk for developing infections of the skin (bacterial, fungal, viral) from poor barrier function and open sores.  And when you have damaged skin, the masks may not seal properly, increasing exposure to the coronavirus. Over 97% of healthcare workers on the frontline will experience skin issues! 

If you are dealing with this or know someone who is, please take a Mask Moment! The friction from the PPE (masks and goggles too) along with the humidity trapped inside the mask makes your skin drier. The fact that the weather has been changing (aka allergy season) does not help! 

For relief, the idea is to focus on strengthening skin barrier, hydrating your skin and relieving inflammation and redness.

Here are the DO’s and DON’Ts!

DO NOT:

1. Wear heavy makeup. Instead, skip the heavy foundation that can clog pores and worsen acne. 
2. Sleep in makeup and be sure to remove it as soon as you can. (This is true for all times, actually!)
3. Exfoliate too hard but go easy on the overly physical kind of exfoliation. The friction from the masks can cause microtears in the epidermis and you don’t want to be exacerbating the area with scrubs or gommages. I would stick to enzyme washes if you must exfoliate.
4. Touch your face!! And please wash your hands before applying anything!
5. Put on anything you might be sensitive to. Even if you use it in your normal skincare routine, this may be the time to take a break from retinoids or hydroxy acids or strong vitamin C’s.  You can always come back to them once you recover but avoid anything you are sensitive to during this time.

DO:

1. Use hydrating serums with active ingredients, morning and night! 
2. Lubricate the area with petroleum jelly before putting on protective gear.
3. Frequently apply an occlusive agent (lotions, moisturizers, oils) to prevent water loss.
4. Remember to apply lip balm for chapped lips.
5. Use Mask Moments for hydration, restoration, relief from inflammation and redness. Our masks have ALL the ingredients that are your best friends right now: glycerin, hyaluronic acid, vitamin B5. And both the niacinamide and biocellulose (coconut jelly) will help reduce inflammation and redness. 

Know any healthcare worker who can use Mask Moments?  Nominate a hero to thank them for their service and we will select a winner everyday throughout the rest of April to receive a FREE mask to offer some relief as a sign of appreciation! 

Here’s how it works:

1. Follow our IG account @maskmoments and tag your hero in the healthcare field on our post.
2. Have them FOLLOW our account. Increase your chance by DMing us your stories and pictures. Multiple people voting for the same person will also count towards the entry.

We live in a world of modern science where we KNOW what the well-researched examples of skin-restoring and skin-replenishing ingredients are. One of the most FAQs I get is, “What ingredients should I look for in my beauty products?”

To help you, we came up with the 4 Pillars of Anti-Aging. These are the 4 As, to help you remember.

1. ANTIOXIDANTS

Not only great in food, anti-oxidants are a MUST in skin health too.  They help create a barrier and fight environmental toxins that cause aging. Natural or chemical, each anti-oxidant works in different pathways so it’s important to have a potent MIX of them. You can’t get enough of these powerful guys nor start young enough! Our masks include coconut, pomegranate, fig, ginkgo biloba, white mulberry, raspberry ketones, aloe.. and MORE! Look for anti-oxidants in the ingredients of your entire beauty routine!

2. ANTIINFLAMMATION

Did you know more than 40% of facials focus on calming inflammation? From  pollutants to stress, inflammatory triggers from our lifestyle and environment IRRITATE our skin.  It shows as blotchy redness, early signs of aging, uneven hyperpigmentation spots, breakouts and dry skin! Inflammation causes our skin’s collagen and elastin to break down at a faster rate and cause fine lines and wrinkles to appear earlier due to a weakened moisture barrier.  Focus on relieving and CALMING inflammation regularly in your skin routine! Mask Moments coconut jelly is naturally healing and cooling, calming your skin!

3. AQUA: HYDRATION

It’s all about KEEPING your skin hydrated, CONSTANTLY. Think of it like drinking water: just because you drank 8 cups yesterday does not mean you shouldn’t be drinking water the next day. Your skincare routine is like that. If you want that glass skin glow, infuse your skin with hydration with routine #MaskMoments. Women in Asia mask DAILY! With ongoing use, skin-replenishing ingredients in our masks help skin resist moisture loss and maintain an enviably smooth, plump appearance!

4. ANTIAGING Ingredients

We live a world of modern science where we KNOW what the well-researched examples of skin-restoring and skin-replenishing ingredients are. So here’s your #cheatsheet: so you know what to look for in #skincare products: niacinamide, peptides, adenosine, hyaluronic acid/sodium hyaluronate, ceramides, glycerin.  (P.S. Yes, all in our masks!) These ingredients can improve dull skin tone and rough texture, soften the appearance of fine lines and wrinkles, give you radiance, firmness and an even-looking complexion! 

Try Mask Moments for $1 today 

When we hear “natural/organic,” we assume that such products are more “gentle.” However, beauty products are really talking about the purity of the ingredients when we say “natural” or “organic.”  There’s a danger here though, because in reality, many people have reactions and irritations to pure ingredients. (Think of all the things in nature we are allergic to, and it depends on the person!) So “natural/organic” is not necessarily safer, and in fact, so many more synthetic ingredients are better tested in labs to be safe for your skin!

If you swear by natural/organic beauty, that’s fantastic, but remember that lab tested ingredients may often be more effective, too.  For example, some people like DIY skincare with ingredients made at home (using lemon, honey, coconut oil, avocado oil etc.). Doesn’t get any more natural or organic than that!  But when used incorrectly, this can backfire and you can have irritation, whereas lab products are tested for safety and formulated in controlled in dosaged. I’ve heard some Youtubers claim they don’t use products with ingredients they don’t recognize. Beauty is personal, so  that’s a choice that I respect. But, beware when assuming that everything in nature is “safe” and “gentle.” It’s also an assumption to think that all “synthetic” or “chemical” is always “bad.” Rather, tons of lab-made, science backed ingredients are synthetic (and “chemical”- everything is a chemical you guys!) and often much better tested and can be MUCH more effective! Think of all the anti-oxidants that are lab made and work in different pathways to support anti-aging. Who are we kidding? After all, we’re trying to FIGHT nature here when it comes to anti-aging! There are also other agents that help certain ingredients absorb better or simply act as emollients.

Another example is when people fear “alcohol” in the ingredient list.  What you want to stay away from is any drying alcohol (which Clean Beauty products do not use) but some types of alcohol serve as emollients and can be hydrating. The other word people fear is “preservatives” but what you want to avoid here is toxic preservatives (listed below). All cosmetics must have certain formulations to preserve your product for your sake!  If you’re making a home made product using ingredients you bought at the grocery, you must use it right away or these products will go bad and will have an adverse effect on your skin!  

The beauty industry has come a long way and very few brands would dare include a “toxic” ingredient in their product and add anything that’s unnecessary. More specifically for “Clean beauty” though, this means that they  do not include the following: parabens, sulfates SLS and SLES, phthalates, mineral oils, formaldehydes, formaldehyde-releasing agents, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban.

It can also  mean that they either have 1% or less synthetic fragrance and don’t use dyes.  Clean beauty brands are generally also cruelty-free, eco-friendly and sustainable. 

In case you were wondering, Mask Moments masks also fall into the natural and clean beauty category. Our premium bio-cellulose sheets are all-natural, made from fermented coconut water, which has naturally healing and restorative properties.  These sheets are also biodegradable and eco-friendly. They hold fluid 100 times its dry weight and 10 times more than fabric or paper mask sheets!

Our serums include the best, proven ingredients of nature and science that are known to be effective and take caution not to add any unnecessary ingredients.  We include NO synthetic fragrance and less than 1% of diluted essential oils- only enough to provide the aromatic therapy that calms your mind and brings focus to your senses, but not to irritate your skin! 

Ready to give it a try?

Try Mask Moments for $1 today 

Stay tuned for more questions and secrets behind the beauty industry.  See the full video.  

And why I created Mask Moments here. 

Have more questions for us? Please leave below!