Some groupthink in “The Skin Enthusiast” Club on Clubhouse yielded these TOP takeaways we all want to implement in our skincare in 2021.

Skincare resolutions:

• Never skip a routine- morning or night..!
• Double down on that water intake!
• Stay on schedule with a routine.
• Remember to exfoliate 1-3 times a week.
• On the days you exfoliate, put on your sheet mask for deeper hydration and restoration. This way, you remember to do both!
• Decrease dairy!
• Remove that EYE make-up… and ALL make-up!
• Use a gentler cleanser.
• Layer various anti-oxidants.. try anti-oxidants that we haven’t before.
• Go to a professional for derma-planing, derma-brasions, and micro-needling. NO DIY’s!
• Use sunblock EVERY day- NO MATTER WHAT!
• Take time and pay attention to understand my skin.
• Practice what I preach!
• Remember that skincare is a journey.
• Start as young as possible—that’s RIGHT NOW!
• Aim for oil/water balance! If you have oily skin, don’t just focus on products that strip oils. All skin types need hydration!
• Do NOT forget to include your neck in every step!
• Minimize blue light intake.
• Don’t neglect body care.

And the resolution that kept coming up repeatedly?

• STAY CONSISTENT

 I was shocked at how so many people repeated the same struggles, which leads me to think that it may be less that we don’t know what to do, but more that we struggle with action, motivation and accountability.  And there were even a few who had never tried a sheet mask (gasp!) but committed to trying for the first time this year! So if that's you too, get a plan with Mask Moments right now, and let us help you get into the right HABIT of caring for your skin to get you glowing in 2021! 

Try it for $1 today 

“The Skin Enthusiast” is a social club on the Clubhouse app, a new invite-only voice-based social media app that’s currently only available on iOS (iphone users only at the moment). As one of the largest clubs focused on skincare, this community boasts a 30K+ members at the writing of this post and is one of the fastest growing communities on the app.  Have a topic or question you want to suggest? DM @maskmoments on IG.

1. If you are an ingredient-conscious consumer...

Mask Moments specialty sheet masks are made from fermented coconut fruit extracts, unlike your average cloth-like face mask.  Cocos nucifera (coconut) extract (not to be confused with the comedogenic coconut oil) is high in protective antioxidants and antibacterial fatty acids that improve skin elasticity and help prevent premature aging and wrinkles. Coconut water also relieves redness, sensitivity, acne while soothing and hydrating. This helps slow down the aging process.  If you are an ingredient-conscious consumer, these masks are made of all natural material chock full of antioxidants with no parabens, sulfates or phthalates.

2. 10x hydration and absorption

Biocellulose contains high concentrations of antioxidants and humectants that help protect and strengthen the skin barrier.  Higher moisture content means increased hydration. Combined with the most effective natural ingredients and the most advanced technology, biocellulose sheets ensure 10 times the absorption into the deeper layers of your skin. Serum from low quality masks evaporate quickly and tend to sit on top of your skin, leaving you look wet than really hydrating. Mask Moments outperform the cosmetic effects by including highly concentrated active ingredients, providing longer lasting hydration and ensuring deep and effective absorption. 

3. Second skin fit

The no-drip, no-slip Mask Moments biocellulose masks adhere to your skin with a contoured best fit, like a second skin, creating a seal for maximum absorption and hydration while giving you full mobility. Yes, you can multitask while taking Mask Moments!

4. Convenient and easy to apply

Mask Moments sheet masks allow for a mess-free application that is neither drippy nor sticky unlike your average sheet masks. Remember that Mask Moments include two protective covers: remove one first, apply by smoothing onto skin, then remove the other cover for best results.

5. Best Value AND Glowing Results- the best investment you’ll make!

Consistent use with one of our subscription plans will ensure glowing skin and the results will be comparable to going to a spa. Don’t let facials be a one time, special occasion event, but rather, make it a routine and a lifestyle of skincare and self-care for your healthiest skin yet! Mask Moments cuts out the middleman to deliver you the highest quality of masks without the typical retail and brand mark ups. This means that the value goes straight to your pores rather than the pockets of the retailer.  You’ll find that it is the most worthwhile investment to maintain youthful skin.  

6. Biodegradable and cruelty-free

The process of fermenting coconut water helps create natural fibers for our mask. That makes our material biodegradable and 100% natural. We want to do our part to be environmentally conscious while delivering real results!  (We also don’t test on animals and use tested, proven ingredients in nature and science. More on different types of sheets here.)

7. Anti-inflammation

Did you know more than 40% of professional facials focus on calming inflammation? From pollutants to stress, inflammatory triggers from our lifestyle and environment IRRITATE our skin.  It shows as blotchy redness, early signs of aging, uneven hyperpigmentation spots, breakouts and dry skin! Inflammation causes our skin’s collagen and elastin to break down at a faster rate and causes fine lines and wrinkles to appear earlier due to a weakened moisture barrier.  Focus on relieving and CALMING inflammation regularly in your skin routine! Mask Moments biocellulose, sometimes referred to as coconut jelly, is naturally healing and cooling, calming your skin.

Remember that inflammation causes aging. Redness, irritation, rash-like bumps, acne or sunburn are all types of acute inflammation and you may even be having an allergic reaction. When it is chronic, it can become eczema, psoriasis or rosacea. The good news is that this can be prevented by using our naturally cooling masks made of coconut!. Not many people talk about this in skincare but anti-inflammation is a key component of antiaging.  Aim to soothe, relieve, calm and cool skin with Mask Moments. (What to do if you have sensitive skin.)

8. Naturally Antimicrobial (Translation: great for acne!) 

Coconut water contains an anti-microbial powerhouse, lauric acid, that helps protect against skin infections. It also contains a protein called cytokines that is responsible for encouraging cell growth and cell activation. They regulate signals in response to inflammation caused by acne that have anti-aging effects on the skin. Both external and internal use can improve wrinkles, fine lines and dark spots.

9. Breathable.. aaah!

Unlike the average face masks, biocellulose masks by Mask Moments are BREATHABLE.  Leaving on other types of masks on your skin for longer than the recommended time will cause irritation and can have undesirable effects. This is true for cloth-like types, cotton, fabric, and especially hydrogel masks.  Bio-cellulose is the only material that allows your skin to breathe while masking and can be left on the longest without irritation. For best results, try leaving on Mask Moments until the masks thin out and your skin has fully absorbed the ingredients. 

10. Naturally healing

Biocellulose sheets were originally developed to treat burn wounds and are naturally healing!

Hydration comes NATURALLY with Mask Moments!

Try Mask Moments for $1 today 

A friend recently reached out to ask about mask productions on behalf of someone in the business. Halfway through the conversation, we realized that she was not talking about the hydrating sheet masks or face masks but rather, about protection masks (PPEs- like the N95 or three-ply dental masks) for COVID19! 

The word “mask” has exploded on search terms and in the media lately with what’s been going on with corona, so today, I want to talk about (sheet/ face) masks for (protective) masks! 

I’ve been in Seoul, Korea the last two months and EVERYONE has been wearing protection masks to shield their face, especially since we are past the lockdown phase here and a high percentage of people have returned (albeit slowly) to fairly normal lives.  The idea is to create an extra layer of barrier to prevent the spread of contamination- both from lowering the chance of passing and catching germs including coronavirus that travel through droplets. Earlier in the US, whether one should or should not wear masks was up for debate, but it’s becoming more commonplace across the cities. I’m sitting in a fairly well occupied cafe as I write this but the staff have been turning away anyone not wearing one of these masks.

While these masks serve as preventative equipment, there are unintended side effects that affect your skin. A few weeks into wearing these masks regularly, I started getting itchy on the areas where the mask touched my face, and soon enough, I started seeing a breakout right along the outline of the masks!

You’ve seen the pictures of healthcare workers who have had to wear tight fitting masks for long periods. They have sores, skin tears, indentations from wearing PPEs for hours. While it provides an extra layer of protection, wearing these tight masks will increase dryness, irritate sensitive skin, and can cause acne. Studies also show that this can increase risk for developing infections of the skin (bacterial, fungal, viral) from poor barrier function and open sores.  And when you have damaged skin, the masks may not seal properly, increasing exposure to the coronavirus. Over 97% of healthcare workers on the frontline will experience skin issues! 

If you are dealing with this or know someone who is, please take a Mask Moment! The friction from the PPE (masks and goggles too) along with the humidity trapped inside the mask makes your skin drier. The fact that the weather has been changing (aka allergy season) does not help! 

For relief, the idea is to focus on strengthening skin barrier, hydrating your skin and relieving inflammation and redness.

Here are the DO’s and DON’Ts!

DO NOT:

1. Wear heavy makeup. Instead, skip the heavy foundation that can clog pores and worsen acne. 
2. Sleep in makeup and be sure to remove it as soon as you can. (This is true for all times, actually!)
3. Exfoliate too hard but go easy on the overly physical kind of exfoliation. The friction from the masks can cause microtears in the epidermis and you don’t want to be exacerbating the area with scrubs or gommages. I would stick to enzyme washes if you must exfoliate.
4. Touch your face!! And please wash your hands before applying anything!
5. Put on anything you might be sensitive to. Even if you use it in your normal skincare routine, this may be the time to take a break from retinoids or hydroxy acids or strong vitamin C’s.  You can always come back to them once you recover but avoid anything you are sensitive to during this time.

DO:

1. Use hydrating serums with active ingredients, morning and night! 
2. Lubricate the area with petroleum jelly before putting on protective gear.
3. Frequently apply an occlusive agent (lotions, moisturizers, oils) to prevent water loss.
4. Remember to apply lip balm for chapped lips.
5. Use Mask Moments for hydration, restoration, relief from inflammation and redness. Our masks have ALL the ingredients that are your best friends right now: glycerin, hyaluronic acid, vitamin B5. And both the niacinamide and biocellulose (coconut jelly) will help reduce inflammation and redness. 

Know any healthcare worker who can use Mask Moments?  Nominate a hero to thank them for their service and we will select a winner everyday throughout the rest of April to receive a FREE mask to offer some relief as a sign of appreciation! 

Here’s how it works:

1. Follow our IG account @maskmoments and tag your hero in the healthcare field on our post.
2. Have them FOLLOW our account. Increase your chance by DMing us your stories and pictures. Multiple people voting for the same person will also count towards the entry.